Lead User Studies

User experience is a key factor for assessing new mobility services. For more than ten years, InnoZ has analysed attitudes, opinions and behaviour of mobility innovation lead users. Our broad data provides a comprehensive picture on lead users and how they perceive and evaluate new mobility services. This knowledge is extremely valuable for (re-)designing business models and mobility services.

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Indoor navigation: Added value for the customer?

Mobility challenges

There are many factors that influence the basic need of mobility. New mobility services have to be compatible to daily routines – but they can also change them! For a thorough understanding of mobility innovations and their potentials, we need to consider not only economic and planning conditions, but also sociological and psychological drivers of mode choice.

Lead user as innovation radar

Our studies on mobility innovations prove that user experience can considerably change the perspective on new service offers. With the right set of survey methods, lead users can give valuable insight on strengths and weaknesses, chances and improvement potentials of new mobility services. InnoZ therefore combines traditional and innovative user-centred design methods:

  • Lead user surveys
  • Focus group discussions
  • Ethnographic interviews
  • Social media analyses
  • Accompanied first trips
  • Co-creation workshops
  • Tests with mock-ups
  • App user survey (SAWI)
  • Log data analysis

Our experiences

Since 10 years, InnoZ analyses the acceptance of mobility innovaqtions – during all development phases. From our experience, we learned that features that are innovative today might be considered state of the art tomorrow. With our lead user studies on electric mobility, carsharing and mobility services, we can rely on a broad set of “historical” data that can help to detect changes in user behaviour.

Lead user assessment of functions of innovative mobility apps

Leaduser beispiel